Privacy Policy

The Family Press Co. ("we," "us," or "our") operates thefamilypressco.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or place an order with us. Optional web tracking requires a separate choice as described below; simply using this site is not acceptance of tracking.

1. Information We Collect

We collect the following types of information:

• Contact information - name, email address, and phone number when you submit a contact inquiry, place a custom order, or create an account.
• Order information - details about the products or services you request, artwork files you upload, and order history.
• Usage data - pages visited, time on site, browser type, and referring URL, collected through standard server logs and, only if you accept tracking, the optional tools described in Section 5.
• Communications - messages you send us through our contact form, email, or text message.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your custom apparel orders.
• Send you order confirmations, artwork proofs, and status updates via email or text message.
• Respond to your inquiries and provide customer support.
• Schedule pickups and coordinate local delivery in the Merced, CA area.
• Send transactional and informational SMS messages if you have opted in (see Section 4).
• Improve our website, services, and internal operations.
• Comply with applicable laws and regulations.

3. How We Share Your Information

We do not sell or rent your personal information, and we do not share your phone number or SMS data with third parties for their marketing purposes.

If you explicitly accept tracking, advertising and analytics providers (Google and Meta) may process browser, IP address, and page URL information when their tools load. See Section 5.

We may share information only in the following limited circumstances:

• Service providers - we use trusted third-party services to operate our website, process orders, and send communications (e.g., Shopify, Clerk authentication, Go High Level for messaging). These providers access your data only to perform services on our behalf and are bound by confidentiality obligations.
• Legal compliance - we may disclose information if required by law, court order, or government authority.
• Business transfers - in the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction.

4. SMS / Text Message Communications

If you provide your phone number and opt in to SMS communications, The Family Press Co. may send you text messages related to:

• Order confirmations and status updates
• Artwork proof notifications and approval requests
• Pickup scheduling and reminders
• Replies to inquiries you initiated
• Occasional promotional messages about new products or drops (only if you have opted in)

Message frequency varies based on your order activity. During active orders you may receive several messages per week.

Message and data rates may apply depending on your mobile carrier and plan.

To opt out at any time, reply STOP to any text message you receive from us. After opting out, you will receive one final confirmation message and no further SMS communications.

For help, reply HELP to any text message or contact us at hello@thefamilypressco.com.

Your phone number is used solely for communications related to your relationship with The Family Press Co. and is never sold or shared with third parties for marketing purposes.

5. Cookies and Tracking

Essential sign-in, cart, security, order, and payment functionality works independently of your tracking choice. It may use cookies and local storage. You can disable cookies in your browser, though some features may not work correctly without them.

Your choice. You can use the whole site without choosing. Tracking is off until you click Accept tracking. We store only a version number (1) and your choice in your browser's local storage under tfpc:tracking-consent. We store no identifiers, timestamps, or form values for this. If your browser cannot save it, your choice applies for the current visit only.

Website chat. Our built-in chat is optional and works whatever your tracking choice. Chat answers use Anthropic through Replit to select reviewed public shop responses from minimized, redacted question topics. Contact-form fields are not sent to the AI. Your messages and, if you choose to leave a message for our team, the name, email, phone, and message you confirm are stored in our own systems, not a third-party chat widget. Please do not enter payment, health, or other private details. Chat does not sign you up for marketing or text messages. An essential, browser-session cookie authorizes this chat; transcripts and contact fields are not saved in browser persistent storage or chat URL parameters. Staff alerts use our existing mail service, with a short preview and a staff-only link. Saving a request does not confirm email delivery or promise a reply deadline.

If you accept. We may load Google Tag Manager, Google Ads, and Meta tools, plus optional optimization and browser diagnostic tools. Google Analytics 4 first-party cookies are disabled in our setup, but tag configuration inside those provider accounts is managed outside this website. Our own analytics events are minimized and exclude names, email addresses, phone numbers, messages, artwork URLs, files, and briefs. Providers may still process browser, IP address, and URL information under their own policies.

If you reject, or your browser signals opt-out. A Global Privacy Control or Do Not Track signal keeps tracking off. If tracking has already loaded, rejecting reloads the page (save unfinished work first). Rejecting cannot retract data already sent.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain business records, and comply with legal obligations. Order records are typically retained for a minimum of three years. New abandoned anonymous website chats expire after 30 days. Submitted website chats remain for staff follow-up and expire 180 days after they are marked answered; reopening them stops that expiry. Staff can export or delete these new chat records. This chat policy does not remove historical orders or other unrelated records.

7. Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

9. Your Rights

You have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information, subject to legal retention requirements.
• Opt out of SMS communications at any time by replying STOP.

To exercise any of these rights, contact us at hello@thefamilypressco.com.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page with an updated "Last updated" date. Your continued use of the site after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: